Spin. Play. Jackpot! The POP x Casino Barrière experience at Cannes Lions
Led by Vermeer.ai, POP’s proprietary Gen-AI creative ecosystem, the ALL IN interactive activation brings thousands of pieces of content to life, adapted to everyone and every channel, in minutes.
This Cannes Lions International Festival of Creativity 2026, Prose on Pixels (POP) – Havas’ AI-powered global content-at-scale – teams with Casino Barrière for the ALL IN experience, an interactive activation hosted at the Havas Café that takes on one of the greatest challenges of modern marketing: adapting a singular creative idea to different audiences, formats and markets, without thinning out craft. The experience is powered by Vermeer.ai, Havas’ proprietary Gen-AI solution fully developed by POP.
From June 22nd to 25th, visitors will be invited to play with an exclusive version of the Casino Barrière slot machine, retrofitted for the activation. By spinning three wheels – a location, a character and a game drawn — attendees can land on one of 800 possible combinations. This sequence then feeds Vermeer.ai, which delivers a hero film crafted to cinematic quality, playing on the big screen. And as scaling craft is the high point of the experience, the platform expands the film into a full campaign – adapting its look seamlessly across vertical, square, short-form, banner and static formats.
In a final personalized twist, a bonus round triggers the jackpot and sets the visitor’s own portrait inside the narrative. Each guest walks away with a custom-printed magazine ad, having watched the complete production arc, from brief to final rollout, in minutes.
Built to offer Cannes attendees an engaging and entertaining moment, the ALL IN experience is a live demonstration of Vermeer.ai in action. By connecting both content at scale and casino worlds, the activation translates what the platform does for global campaigns at its core: taking one master, adapt it in custom versions, and scaling it seamlessly for any audience.
“Our approach has always been technology-agnostic. We don’t build models. We orchestrate the best of them into creative pipelines tuned to each client and market, to deliver the highest level of craft at scale” – explains Xavier Blairon, CEO, Prose on Pixels France. “This is what the Vermeer.ai experience makes visible: no matter the combination or the volume of assets, the craft holds, and people keep the authorship.”
Scaling craft, not just content
Vermeer.ai is a technology-agnostic orchestration and governance platform, curated with the most advanced generative technologies available – tailored to each client brief within dedicated workflows designed by creatives. Because the ecosystem stays independent of any single provider, it takes on new technology as it matures, giving clients a stable, future-proof production framework.
Built for real-world advertising, the solution resizes across formats and localizes across markets — including copy and voice — while preserving the original creative intent from first cut to final frame. As the Cannes experience shows, the platform supports the full spectrum of modern production needs, from a premium hero film to high-volume personalized adaptations.
Behind every output, stand POP’s creative directors, AI artists, workflow designers, producers and engineers. The technology carries the volume, while human talent steers the generation and signs off on the result. Designed by creative minds for creative minds, Vermeer.ai’s proprietary features come from the daily practice of the studio’s creatives, so the platform evolves with their work. To protect craft, rigorous safeguards — including legal vetting, model whitelisting, traceability and strict usage controls — are embedded directly into the environment, mitigating risk and maintaining brand consistency as output grows.
Launched at Cannes Lions in 2025 and developed further since, Vermeer.ai operates as the creative production layer within Havas’ wider Converged.AI transformation – bringing media expertise, production and performance measurement together in a unified cycle.
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