MEANINGFULCONTENT
Prose on Pixels is Havas’ global content at scale network, built to create work that drives brand and business performance through audience-driven creativity.
Introducing: AUDIENCE-FIRST PRODUCTION
We supercharge campaigns with audience insight and industry-leading best practice to ensure optimal delivery of desired outcomes.
We deliver this through:
Audience-First Scope Definition
Audience-First Craft Enhancement
Audience-First Measurement
Audience-First Optimization
We create
Full lifecycle of asset production management across campaigns, collaborating with diverse creative partners to transform ideas into impactful content.
We scale
Activation of campaigns across markets, delivering high-volume, multi-format content through integrated teams and streamlined production systems.
We personalize
Personalized campaigns at scale engaging the right audiences and driving measurable results by combining strategic insight, creative thinking, and smart automation.
WE ARE ALL IN FOR OUR PLANET
As part of the wider Havas network, we are working to drastically reduce our greenhouse gas emissions. To this end, the Havas Group have launched a bold climate strategy aimed at reducing our emissions by more than 60% by 2025. From that point onwards, Havas has set itself the objective of contributing to a global net zero carbon strategy by adopting an approach aligned with the Paris Agreement. Prose on Pixels are proud to be an investor and founding member of AdGreen, working towards eliminating negative environmental impact in production.
WHAT DOES IT MEAN IN PRACTICE?
We are working hard to ensure every production has the minimum possible carbon footprint, by reviewing, assessing and, where possible, modifying every element of the campaign journey. From script to delivery, we live and breathe the mantra ‘reduce, re-use, recycle’, in order to make our output as sustainable as possible.
WE ARE ALL IN FOR OUR PEOPLE
Our mantra is simple: we’re all in. We believe that everyone in our business is responsible for diversity and inclusion, and we are working collectively to ensure our culture is as inclusive as it possibly can be. For Prose on Pixels, this extends beyond our employees into every facet of the production process.
OUR MEASURES OF SUCCESS
That our productions are fully represented by diverse talent and voices, and that we are actively supporting the next generation of creative talent.
We do this by working closely with Free the Work, a global non-profit striving to level the playing field for underrepresented creators. We also adhere to the APA Production Diversity Plan, to ensure our productions are represented by diverse talent and voices. And we nurture the next generation of talent through our Platformer program, a Kickstarter initiative designed to provide industry experience and training opportunities.
If you’d like to know more about our approach to DE&I, please get in touch.
