Cannes Lions 2026: The Awards Celebrating Our Craft
Cannes Lions is always a moment to celebrate the ideas, creativity and impact that define our work – and this year is no exception.
In addition to a standout Havas Café agenda – where POP made its mark with the ALL IN activation powered by Vermeer.ai – we’ve also had an exciting run on the awards front.
Wins and shortlists made us proud to share a snapshot of everything we’ve achieved at this edition. So here’s our complete roundup of our results across categories this Cannes Lions 2026, celebrating our creativity and craft.
GOLD AWARDS
THE TROJAN FAX | IUCN French Committee, Fujifilm Print
Print & Publishing – Innovative and adapted use of Print & Publishing
The IUCN French Committee tasked BETC Paris with increasing the number of protected natural areas in France. They needed a way to cut through the noise and directly engage municipal officials with the IUCN Green List registration process – a program that protects conservation areas – ensuring their message was physically delivered and read. So thousands of messages were sent via fax to town halls across France encouraging elected officials to join list. We teamed up with BETC to amplify the activation with a full film production, including motion, AI design and sound.
SILVER AWARDS
2036 | Association Antoine Alléno
Outdoor – Single-Market Campaign
The Antoine Alléno Association and Havas Paris transformed one of France’s biggest public moments into a national prevention message. By hijacking the iconic New Year’s Eve countdown at the Arc de Triomphe, the campaign produced by POP France replaced the expected celebration with a powerful warning: the number “2036” — representing the year 2026 plus the maximum 10-year prison sentence for road homicide, a symbolic reminder that one irresponsible decision can change lives forever. On December 31, 2025, at 11:30 p.m., the Arc de Triomphe became the largest road-safety communication platform in France.
THE TROJAN FAX | IUCN French Committee, Fujifilm Print
Creative B2B – Targeting & Engagement
The IUCN French Committee tasked BETC Paris with increasing the number of protected natural areas in France. They needed a way to cut through the noise and directly engage municipal officials with the IUCN Green List registration process _ a program that protects conservation areas – ensuring their message was physically delivered and read. So thousands of messages were sent via fax to town halls across France encouraging elected officials to join list. We teamed up with BETC to amplify the activation with a full film production, including motion, AI design and sound.
DELIVERED BY TETRIX | Tetris, La Poste
Creative Strategy – Collaboration
La Poste revolutionized its logistics by applying Tetris® logic to its operations, using a software to optimize truck loading, triple capacity, and save 15,000 tons of CO₂ annually. The innovation itself was the creative idea – a real, scalable system inspired by the world’s most iconic game. The next challenge was to make this invisible transformation visible and emotionally meaningful to the public. POP France made it happen with BETC.
CANNES LIONS SHORTLISTS
BABYBEL WAX TRACKS | Babybel
Audio & Radio – Use of Music
Audio & Radio – Consumer Goods
Created by Havas Chicago, the campaign “Babybel Wax Tracks” turned the brand’s iconic red cheese wax into actual 3-inch collectible vinyl records that play exclusive pop and EDM remixes of the brand’s jingle by producer Timbaland. Our music team at POP France helped create the jingle “My Baby” – while Havas Chicago made the remix with Timbaland happen.
2036 | Association Antoine Alléno
Outdoor – Social Behavior
Outdoor – Cultural Engagement
Direct – Large-Scale Media
Media – Use of Outdoor
Health & Wellness – Direct – Non-profit Health Education, Advocacy & Fundraising
Health & Wellness – PR – Non-profit Health Education, Advocacy & Fundraising
The Antoine Alléno Association and Havas Paris transformed one of France’s biggest public moments into a national prevention message. By hijacking the iconic New Year’s Eve countdown at the Arc de Triomphe, the campaign produced by POP France replaced the expected celebration with a powerful warning: the number “2036” — representing the year 2026 plus the maximum 10-year prison sentence for road homicide, a symbolic reminder that one irresponsible decision can change lives forever. On December 31, 2025, at 11:30 p.m., the Arc de Triomphe became the largest road-safety communication platform in France.
FROM A CROCODILE TO A GOAT | Lacoste
Social & Creator – Creator & Influencer Sourced Insight
Brand Experience & Activation – Sponsorship & Brand Partnership
What happens when two icons get together to celebrate the US Open? The crocodile and the GOAT teamed up for an exclusive collection for Lacoste that rocked the tennis world, produced by our amazing team in France. To celebrate the unmatched legacy of Novak Djokovic, Lacoste transformed its iconic crocodile logo into a GOAT – honouring Djokovic as the Greatest Of All Time with an exclusive capsule collection. After more than 8 years as ambassador for Lacoste, Djokovic stars in the GOAT collection, composed of five iconic pieces each proudly bearing the exclusive logo. POP France worked with BETC to bring this stunning campaign to life.
THE FORGOTTEN ROOSTER | Renault
Outdoor – Single Market Campaign
Entertainment for Sport – Brand Partnerships
Entertainment for Sport – Sponsorships & Collaborations
In 1982, when rugby was still seen as a men’s game, the French women’s team played their first-ever international match. But their jerseys missed an important symbol: the iconic Gallic rooster. Over 40 years later, Renault and the French Rugby Federation set things right, presenting the original 1982 squad with new jerseys, finally featuring the emblem. With Havas Play, POP France production helped tell this story.
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