BETC Luxe and Prose on Pixels France have won the international luxury brand campaign 2024 for the LVMH Group: Maison Dom Pérignon.
We won the future 360° brand campaign planned for the second part of 2024. It will be deployed across multiple touchpoints – OOH (display, print, cinema), film, lifestyle visual – and all the deployment: e-retail, merch, web, CRM.
One of the challenges will be to choose the new ambassador for Dom Pérignon. After Lenny Kravitz and Lady Gaga, who will succeed them and bring this next campaign to life?