Stefane Rosa joins POP as CEO Americas
We are happy to announce that Stefane Rosa has joined POP New York team as CEO, Americas. This is a pivotal moment in POP’s regional leadership – and the appointment reinforces our commitment to accelerating its growth in the market while delivering end‑to‑end excellence to clients.
Get to know Stefane
Born and raised in Brazil, Stefane brings over 18 years of experience across creative, strategic and operational roles in leading global agencies, including Ogilvy, DAVID, and Droga5. Among her career milestones, she launched and led Droga5’s São Paulo office, building the team from the ground up, establishing and bringing the DNA and culture of the global agency.
Stefane has been recognized as one of Business Insider’s “40 Rising Stars of Madison Avenue” for her contemporary leadership style and ability to operate at the intersection of creativity, strategy, and growth. Stefane joins POP from Droga5 New York, where she played a key role in shaping award‑winning work for brands such as Netflix, Molson Coors, The Hip Hop Museum, Hershey’s, and Paramount – among others.
“I believe POP represents the future of how content is produced and delivered, with the Americas playing a critical role in that future. I’m genuinely excited to support this mission and help build a model that brings together creativity, technology, and operational excellence to drive meaningful impact for brands.”
An exciting new partnership to lead the region
Also joining as Stefane’s senior leadership partner, Steve Cooper steps into the role of EVP, Operations Americas, collaborating closely with her to strengthen operational alignment across the region. Steve brings extensive experience helping organizations evolve into high‑performing, efficient businesses while maintaining strong cultures and creative standards.
Looking towards the future
With a team of over 175 talents across 4 studios, our team in the Americas works with leading brands including TikTok, The Travel Company, Amgen, JBL Harman, and GSK. Based in New York, Stefane and Steve will drive the next phase of our expansion in the region – driving generative AI-led innovation in origination and scale production and accelerating the delivery of our audience-first model.
“Stefane brings a rare combination of creative vision, strategic mindset and operational discipline. Her appointment represents a significant leap forward for POP in the Americas, a region that plays a central role in our global strategy,” said Steve Netzley, our Global CEO. “Together with Steve Cooper, Stefane will help us build a more integrated, agile and audience-led model for clients. This exciting leadership team reinforces our belief in the market and our commitment to investing in the talent and infrastructure that will define POP’s next chapter.”
The additions to the Americas leadership team reflect POP’s broader strategy to integrate our capabilities globally, elevate operational performance, and strengthen the network’s ecosystem. These moves align with our positioning as a differentiated partner for global brands and support Havas’ Converged.AI vision – an AI‑enabled approach that unites expertise, platforms and capabilities to deliver seamless, cross‑functional communications solutions.
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