POP’s 2025 Highlights: A Year of Creativity, Craft, and Collaboration
This year has been a landmark one for Prose on Pixels, bringing meaningful recognition for work created by our teams through close collaboration, thoughtful experimentation, and a focus on meeting creative challenges head-on. Below, we’re sharing a snapshot of this year’s highlights – a selection of campaigns and some of the awards they won throughout 2025.
These achievements reflect not just the hard work and dedication of our teams and show how storytelling, technology, and production continue to converge in new and practical ways. Rather than endpoints, these honors represent moments in an ongoing process: testing ideas, refining craft, and building tools and experiences that support creative teams and brands in the real world. Read on to celebrate the brilliant work our teams bring to our clients!
“Don’t Call It Love” for YSL Beauty, with BETC
This campaign highlights the warning signs of abusive relationships for YSL Beauty’s “Abuse Is Not Love” program. By deconstructing portrayals of toxic relationships, “Don’t Call It Love” aims to spark crucial conversations, break the cycle of intimate partner violence, and inspire deep change within the beauty industry and beyond. Learn more about the campaign here.
- CB News’ Grand Prix de la Créativité Luxe: Responsible Luxury
- Shots EMEA Awards: Bronze in Concept – Up to and including two minutes
- Prix de la Campagne Citoyenne in Droits de l’Homme – Entreprises et établissements (Public et Privé)
“Creamotherapy” for Nutri Ice/My Doctor’s Recipe, with Havas Lynx
This campaign tackles an often-overlooked issue in cancer care: malnutrition, exploring how something as simple as a well-loved treat can be reimagined through technology and innovation and provide an ingenious solution to a critical problem. Learn more about the campaign here.
- Eurobest: Grand Prix in Innovation – Product Innovation
- D&AD Awards: Future Impact Penci in Future Impact – Design
- LIA Awards: Silver in Evolution – Product Innovation
“The Partnership That Changed Everything” for LVMH, with Havas Play and Havas Worldwide Paris
LVMH transformed the Paris 2024 Olympics by integrating its luxury brands into key moments of the Games. With no traditional advertising allowed, LVMH’s maisons created symbolic contributions, showcasing French heritage and craftsmanship on a global stage. Watch the campaign here.
- Cannes Lions: Grand Prix
- Effie Awards: Silver in Seasonal Events
- Lia Awards: Gold in Integration – Fashion & Accessories
“Scratched Out” with Havas Lynx
This campaign raised awareness for Prurigo nodularis, the itchiest condition of its kind. To highlight new treatments available, this film captured the burden of PN – and the relief of being free of it – in thousands of hand-scratched frames. Learn more about the campaign here.
- Clios Awards: Gold in Pharma
- Creative Circle Awards: Bronze in Pharma – Film
- Cannes Lions: Bronze in Pharma – Product or Service Promotion: Direct to Patient
“Football Lover FM” for So Foot with BETC Paris
This campaign addresses the cruel dilemma football fans face each year: should they celebrate Valentine’s Day or watch their favorite team play? The answer is “Football Lover FM,” the first radio station that transforms match commentary into romantic songs in real time. Learn more about the campaign here.
- Epica Awards: Gold in Radio Advertising
- Brand Transformation Awards: Prix Coup de Cœur
- Lia Awards: Silver in Audio & Radio – Best Local Market
As we close out 2025, these awards serve as a thoughtful reflection of the work our teams continue to build together. Every project we work on, in borderless studios around the world, shares the same intent: to create ideas that resonate, perform, and endure beyond the moment. We’re grateful to our clients and agency partners for the trust and shared ambition that make this work possible, and we’re looking ahead to 2026 with momentum, focused on what’s next and the ideas still waiting to be made.
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