Inside TikTok’s first-ever Holiday Emporium marketplace
POP partnered with TikTok to bring its Holiday Emporium to life – the platform’s first-ever IRL holiday market experience. The three-day immersive pop-up market hosted over 40 trending brands in the heart of New York City’s Grand Central Terminal.
Expanding the impact of TikTok’s For You page for discovery, the activation brought holiday magic from screens to the real world. Our experts partnered with TikTok to deliver a truly memorable activation, combining creativity, precision, and collaboration at every stage. From shaping the experiential concept and crafting the visual identity, to developing compelling copy, we brought big- picture thinking and technical excellence together.
Teams integrated seamlessly, managing the project end-to-end while driving creative oversight and execution. This included animatic development, voiceover production, technical build, and rigorous QA. Every element was designed to support TikTok’s mission and create an experience that resonated with attendees throughout the event. The event brought together a wide variety of labels that TikTok users love. Among the selection were brands focused on sustainable fashion, stylish shoe wear, and luxurious fragrances. There was a wide array of beauty and make-up brands, along with home goods including candles and accessories. In keeping with the event’s branding, branded elements throughout the experience immersed attendees in the festive spirit with bold colors and lively decorations.
The activation also employed a creator-focused strategy that paired beloved creators with brands through exclusive access to the Emporium – when they could discover products, network, and connect. The Emporium was also open to the general public for a nostalgic pop-up market experience that celebrated the timeless spirit of the holidays in New York City.
The festive fun continues digitally with TikTok’s Holiday Emporium online marketplace, featuring TikTok’s 2025 Holiday Gift Guide and a curated collection of must-have presents inspired by the trends, creators, and businesses straight from your For You page.
For videos from the event and more, check out our Instagram and LinkedIn. Make sure to follow us to keep up with the exciting work our teams will do next!
Comments are closed.