Global Campaigns: The Latest In Audience-First, AI-Driven Creativity
Over the past few months, our teams at POP throughout the world have been busy bringing bold ideas to life for our clients with our audience-driven, borderless, AI-powered approach to content production. We’ve pushed creative boundaries and delivered measurable results across markets and languages. With eye-catching visuals and strategy-driven storytelling, our latest campaigns showcase what happens when imagination meets insight.
Keep reading for a look at some of our recent work!
ASAHI – SEEK WHAT IS UNIQUE
What could be better than Tokyo nightlife, beer, and a singing pufferfish? The new Asahi campaign “Seek What is Unique” captures the adventurous spirit of the brand and its status as a modern Japanese icon. The multi-disciplinary campaign encompasses social and online, TV, cinema, out-of-home partnerships, and trade activation. Our teams in the UK joined the amazing production behind this campaign, combining CGI and AI to seamlessly integrate digital effects with real locations and physical sets to create the final piece.
See the film here.
FINDUS ITALIA – WASTE BELOW ZERO
To commemorate the International Day of Awareness of Food Loss and Waste, our teams at Prose on Pixels Italia joined Havas Milan to present “Sprechi sotto zero” (“Waste Below Zero”), a project by Findus Italia. Designed to encourage more conscious food choices through a prize competition, “Sprechi sotto zero” positions frozen vegetables as a practical solution to household food waste and a strategic ally in daily food management. The campaign’s creative concept was designed to address this relevant issue with an engaging tone that resonates with consumers, spanning various engagement touchpoints.
See the campaign here.
HAVAS LYNX – DOCTORED TRUTHS
To raise awareness for the new Havas Lynx Whitepaper, “Doctored Truths,” our Prose on Pixels team in Manchester shot and edited this campaign with Havas Lynx. The report details health misinformation and the risks of using AI chatbots instead of relying on the advice of doctors and pharmacists. In a clever story told through interactions with various AI interfaces, the campaign encourages us all to think critically about where we get our medical information from.
See the film here.
YSL – LIBRE
In YSL’s new LIBRE film, Dua Lipa captures the sensuality of both the city’s electric atmosphere and the desert’s epic stillness. Over it all is Dua Lipa’s stirring cover of “Think” by Aretha Franklin, which brings out the warmth and depth of the blues-inspired intro and highlights a chorus that explodes with confidence. Our team at Prose on Pixels France worked on music supervision and post-production for this campaign.
See the campaign here.
JBL – OPEN EAR
In a suite of video and still assets, our teams in the UK showcased JBL ’s new Open Ear range, which offers OpenSound technology. These headphones rest comfortably on the curve of your ear, not in your ear canal, so you’ll always hear the world around you. Featuring a multitude of everyday scenarios, this campaign highlights the unique versatility and sleek design of JBL’s newest range. Along with Abroad Films in Sofia, our experts worked directly with JBL to create stunning video and still images for this campaign.
See some of the campaign here.
LACOSTE – FROM A CROCODILE TO THE GOAT
What happens when two icons get together to celebrate the US Open? The crocodile (Lacoste) and the GOAT (Novak Djokovic) team up for an exclusive collection that rocked the tennis world, produced by our team in France. To celebrate the unmatched legacy of a tennis icon and longtime brand ambassador, Lacoste transformed its iconic crocodile logo into a GOAT. The colorful campaign honors Djokovic as the Greatest Of All Time with an exclusive capsule collection composed of five iconic pieces each proudly bearing the exclusive logo.
See the campaign here.
WYNDHAM HOTELS & RESORTS – DRIVE TO EUROPE
Why fly to Europe when you can drive there? With Wyndham Hotels & Resorts’ campaign with Troy Hawke, it’s possible. Our POP team in the US collaborated with Havas New York to recruit the brilliant Troy Hawke as a European Cultural Envoy to visit some of the most European destinations across America. Spoiler alert: there were country musicians at the Parthenon, palm trees next to Big Ben, questionable accents and lots of “European” charm, proving that where there’s a Wyndham, there’s a way.
See the film here.
From the digital doctor’s office to the Italian kitchen, our teams at POP continue to craft stories that connect brands and audiences in unique and unexpected ways. We use AI and audience insights to power content that performs with tailored efficiency. Each of these campaigns reflects our commitment to creativity without borders – powered by collaboration, innovation, and a shared passion for bringing ideas to life.
Want to know how we can connect your brand with the right audiences through AI, creativity, and targeted performance? Get in touch with us on our Instagram and LinkedIn, or contact us at info@proseonpixels.com
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