CES 2026: Creativity at Speed with Vermeer.ai Experience
If you’ve ever wished you could turn your ideas into blockbuster visuals in seconds, CES was where that dream came true. We’ve joined the Havas Booth at this edition of the event to bring the Vermeer.ai Experience to life – a unique activation translating all behind Vermeer.ai, Havas’ human-led, GenAI-powered creative production solution that’s changing the game for creatives.
Vermeer.ai isn’t just another AI tool floating around the internet. It was built by POP for real creative work – the kind where brand integrity, craft, and legal peace of mind actually matter. Think of it as AI with a safety net and a creative soul.
Why Vermeer.ai rocks
Most AI tools feel like rolling the dice – sometimes you get magic, sometimes you get chaos. Vermeer.ai changes that. It combines the best generative models (Runway, Google, OpenAI) with human oversight, so you get speed and control. For creatives, it means:
- Creation of stunning, photorealistic images and videos across formats.
- Control – from lighting and composition to motion and finishing touches.
- Going from concept to production-ready assets without breaking a sweat.
- Working faster without sacrificing quality or compliance.
In short: no more “AI roulette.” Just reliable, brand-safe creativity at scale.
The CES 2026 experience: A star moment
At CES, Vermeer.ai took center stage in a cinematic activation that put attendees in the spotlight.
Guests scanned their faces, picked their favourite movie genre – action, sci-fi, thriller, you name it – and in seconds, Vermeer.ai generated personalized, blockbuster-style movie trailers starring them. It was playful, fast, and a glimpse into the future of creative production.
Behind the spectacle was something serious: this is the same technology our teams use to supercharge client campaigns with speed, control, and creative confidence. The activation translates its capabilities by showing what’s possible when AI is designed for creatives, by creatives.
Why it matters
For brands, it was about unlocking agility without losing craft. Vermeer.ai helps teams cut production timelines without cutting corners, explore more ideas faster without increasing risk, and keep outputs brand-safe and production-ready.
Bottom line: we’ve embraced AI that doesn’t replace creativity, but amplifies it.
Missed us at CES?
Catch up on the highlights in our Instagram and LinkedIn – and check out our roundup with the main insights of the week curated by our CTO Gregory Roekens.
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