CES 2026 Countdown: Creativity, Tech, and the Vermeer.ai Experience
CES has always been an event about what’s next – a showcase for the future. With the rise of generative AI and its wide-ranging impacts across industries, CES 2026 promises to be more important than ever. POP will be on the ground at the Havas Mainstage Booth – along with Havas Media Network, Havas Creative Network, Havas Health, and Havas CX – gathering insights and meeting with clients, colleagues, and other industry leaders.
One of the highlights of the Havas Mainstage Booth agenda is the Vermeer.ai activation. Vermeer.ai is Havas’ proprietary GenAI platform, designed by POP and built for creative exploration and AI-powered content production – by creatives, for creatives. Our teams will be leading the experience, with many of our AI experts on site. More on that later – keep reading to find out!
Havas highlights at a glance
At a pivotal moment for innovation and technology, CES brings together key changemakers – innovators, media, visionaries, and potential customers across the entire tech ecosystem. The event promises exciting panels and sessions throughout, with a wide-ranging agenda on a variety of technology-related topics.
Havas will be leading the conversation this year with massive participation across different stages, bringing topics like AI-powered creativity and the convergence of media, creativity, and technology to the center of the event. We recommend the C-Space Keynote by Yannick Bolloré, Havas CEO, who will share his vision for a future where technology and human ingenuity converge to unlock new creative possibilities, along with these other sessions, which feature our Havas colleagues onstage with other experts for conversations, including:
- “Future-Ready: Shaping the Workforce in the AI Era” with Jamie Seltzer, Global Chief Data & Technology Officer, Havas Media Network – Monday, January 5th @ 1pm (LVCC)
- “AI and Sustainable Living” with Ben Downing, Managing Director, Sustainability and Digital, Havas – Wednesday, January 7th @ 1pm (LVCC)
- “Cultured Play: How Partnerships Are Transforming Gaming Brands’ Identity” with Alessia Grosso, Head of Strategy & Product, Havas Play – Thursday, January 8th @ 9am (LVCC)
- “Drug Discovery Disrupted: Tech That’s Changing the Game” with Eric Weisberg, Global Chief Creative Officer, Havas – Thursday, January 8th @ 11am (Venetian)
Clients will also have the opportunity to join Havas for curated floor tours, which will explore the top booths across CES’s Health & Consumer Innovation showcases with guided, behind-the-scenes access to the latest technologies, partnerships, and emerging trends.
POP Spotlight: The Vermeer Experience
We’re most excited, of course, by the exclusive Vermeer Experience, one of the main attractions of the Havas Mainstage Booth agenda. Vermeer.ai will bring the magic of AI-powered storytelling into a playful experience where attendees can become the hero of a cinematic-style trailer for the next Hollywood blockbuster. Developed by a multidisciplinary team of engineers, creatives, producers, and client leaders, Vermeer.AI brings multiple best-in-class generative models into one secure interface. This gives teams flexibility and control from early concepting through final asset creation, accelerating creativity without sacrificing brand integrity.
You can try out the magic for yourself at the Havas Mainstage Booth in Las Vegas’ Aria Resort & Casino, where our teams are bringing the activation to life. On the second day of CES, January 6, the experience will scale for a dedicated happy hour from 4:00-6:00pm, complete with an immersive, hands-on moment and the opportunity to explore AI-powered creativity in action.
We hope to see you there!
Join us at the Vermeer.ai activation or at the Havas Café Suite, which offers a calm retreat with curated engagements for clients, press, and prospects. Come stop by and have a chat, or reach out to us at hello@proseonpixels.com to get in contact.
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